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Invisible Worker: The behavioural science of money

Season 1, Episode 5

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Invisible Worker: The behavioural science of money

Featuring Owain Service, CEO and founder, CogCo


Every day, we make financial decisions. From what to buy for lunch, to how we organise our pay - money is a central force in our lives. But have you ever considered how you make those choices? This episode explores the behavioral science behind how we make financial decisions, how we are influenced, and whether those choices are rational.

Often, our financial decisions are driven by emotions and biases, not just logic. This episode delves into the fascinating world of cognitive shortcuts and social influences that shape our spending habits. We'll examine how framing, defaults, and even the way information is presented can significantly impact our financial choices. Understanding these psychological triggers can empower us to make more informed and less impulsive decisions. We'll also discuss the role of nudges and interventions in promoting better financial wellbeing, and how these insights can be applied to improve both individual and societal financial outcomes.

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