34% signed up in 3 months

Why did Natures Way Foods need Stream?

Natures Way Foods launched a wellbeing initiative in 2018, and in early 2019 partnered with Stream specifically to strengthen financial wellness support — recognising the link between financial stress and mental health. The core problem: monthly-paid staff had no way to access money they'd already earned in an emergency, short of turning to expensive forms of credit.

What challenges did Stream solve?

Stream gave staff immediate access to earned wages, alongside broader financial management features, so employees could cover emergencies without resorting to costly credit. That mattered well beyond everyday use — during lockdown, the flexibility to draw on earned wages rather than expensive credit alternatives became a genuine source of financial stress relief when unexpected costs came up.

What measurable outcomes were achieved?

What was the business impact?

Adoption reaching 34% within three months put Natures Way Foods well ahead of typical early-stage rollouts, and employees have made real, repeated use of the tool — checking in around 21 times a month to manage disposable income, not just using it once and dropping off. Framed as another step in a wellbeing journey that began in 2018, Stream added a financial pillar to an initiative that started with a broader wellbeing focus.

This commitment to their employees’ financial wellness has ensured that Natures Way Foods remains a great place to work with staff feeling supported and valued.