Financial Wellbeing 2026: Why benefit launches fail, and how to drive adoption to make your hard work count

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You’ve secured sign-off on a new financial wellbeing benefit - now how do you make it stick? In this workshop, Popeyes CPO Matt Hudson will share real-life examples of why launches fail and how to avoid common pitfalls, alongside proven strategies to drive engagement and adoption from day one and beyond.

Join this session as part of the Financial Wellbeing conference 2026. More info here.

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